The Challenge
Dr. Joy’s Coaching, founded by transformational speaker and leadership strategist Dr. Joy Vaughan, was already inspiring change. Through her group sessions, one-on-one coaching, and Community of Practice gatherings, Dr. Joy was helping professionals navigate pivotal life and career transitions with confidence and clarity.
But as her influence grew, her brand and client experience hadn’t fully caught up.
While she was:
Her digital presence and messaging didn’t reflect the full depth of her work.
Clients loved the experience once they were in it — but getting there felt unclear. From discovery to follow-up, the journey needed to be more intentional and easier to navigate.
The Process
WestonCX collaborated with Dr. Joy to reimagine how her audience discovered, experienced, and stayed connected with her work — while keeping her voice, values, and authenticity at the center.
1. Clarifying the Brand Message
We helped Dr. Joy refine how she talked about her work — less about what she does, more about what changes in the lives of the people she serves.
Together, we built core messaging that:
2. Mapping the Client Experience
WestonCX outlined a smoother journey from first discovery to session engagement and follow-up, including:
This allowed potential clients to understand, trust, and act — without friction.
3. Enhancing the Digital Presence
We worked with Dr. Joy to elevate her digital footprint, ensuring her website, speaker profile, and social content reflected her energy and professionalism.
We also provided guidance for future content, including:
4. Building Trust Touchpoints
We helped organize testimonials, speaking highlights, and feedback from CoP sessions to build deeper trust with new visitors. Every piece of her story now works together to show not just what she does — but the why and the impact.
Conclusion
With WestonCX’s guidance, Dr. Joy’s Coaching now offers an experience that feels as empowering online as it does in the room.
From the first visit to the last follow-up, every step now reflects the confidence, clarity, and purpose she inspires in others. WestonCX helped bring her brilliance into focus — not by changing who she is, but by amplifying it in a way that’s easy for others to step into.
“WestonCX helped me put structure around my soul’s work. They honored my voice, helped me clarify the message, and created an experience that truly reflects what I offer.”
Dr. Joy Vaughan
Consultant/Trainer/Life Coach
