Helping families feel supported — how WestonCX elevated the Florida Ramp and Lift experience

Florida Ramp and Lift, led by founder Mike Keegan, had built a strong reputation for quality installations of wheelchair ramps, vertical platform lifts, and mobility solutions across South Florida. But as the business grew, so did the gaps in how potential customers experienced the brand — especially online.

Despite glowing referrals and local partnerships, the company faced challenges with:

The team was doing meaningful work — but the customer journey wasn’t matching the care they were delivering on-site.

WestonCX worked with Mike and the Florida Ramp and Lift team to bring consistency, clarity, and warmth to every stage of the customer journey — from initial research to final installation.

1. Clarifying Messaging & Trust Signals
We rewrote key messaging across the website and customer materials to:

We also added trust-building elements — including real testimonials, local licensing info, and easy-to-access contact options.

2. Streamlining the Customer Journey
WestonCX mapped the end-to-end experience to identify where customers were hesitating or dropping off. We recommended and helped implement:

3. Improving Response & Follow-Up Systems
We worked with Mike to introduce light automation and more consistent follow-up, including:

These small shifts helped create a more professional and reassuring experience — especially for caregivers managing time-sensitive accessibility needs.

Florida Ramp and Lift now offers an experience that matches the compassion and professionalism their clients already feel on install day.

With WestonCX’s guidance, the company was able to build clearer communication for both customers and partners, improve online visibility, and reduce friction throughout the inquiry process. Most importantly, we helped turn what is often a stressful, high-stakes purchase into something calm, clear, and confidence-inspiring — from first contact to final installation.